{"id":600,"date":"2014-10-15T10:12:00","date_gmt":"2014-10-15T10:12:00","guid":{"rendered":"https:\/\/utw-piotrkow.pl\/wputw\/?p=600"},"modified":"2023-01-25T10:14:03","modified_gmt":"2023-01-25T10:14:03","slug":"marketing-osobistego-wizerunku","status":"publish","type":"post","link":"https:\/\/utw-piotrkow.pl\/wputw\/2014\/10\/15\/marketing-osobistego-wizerunku\/","title":{"rendered":"\u201eMarketing osobistego wizerunku\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>15.10.2014r.<\/strong> s\u0142uchacze UTW wys\u0142uchali wyk\u0142adu <strong>mgr Agnieszki Warchuli\u0144skiej <em>&#8222;Marketing osobistego wizerunku&#8221;<\/em><\/strong>. Wyk\u0142adowca na przyk\u0142adzie s\u0142ynnej prezydenckiej debaty telewizyjnej w 1960r. mi\u0119dzy \u00f3wczesnym wiceprezydentem USA Richardem Nixonem a m\u0142odym senatorem Johnem F. Kennedym pokaza\u0142a jak wizerunek osobisty wp\u0142ywa na preferencje wyborc\u00f3w. Badania wykazuj\u0105, \u017ce informacje przekazywane danej osobie to a\u017c w 55% sygna\u0142y pozawerbalne, a wi\u0119c prawdziwe jest powiedzenie &#8222;jak Ci\u0119 widz\u0105 tak Ci\u0119 pisz\u0105&#8221;. Obecnie du\u017ce sztaby specjalist\u00f3w pracuj\u0105 nad kreowaniem wizerunk\u00f3w osobistych szczeg\u00f3lnie polityk\u00f3w. Temat ciekawy i bardzo aktualny przed zbli\u017caj\u0105cymi si\u0119 wyborami samorz\u0105dowymi, parlamentarnymi i prezydenckimi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><em>Tekst: M. Hi\u0144cza<\/em><br><em>Foto: S. Jakubczak<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large wpcp-wp-lightbox-figure\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover wpcp-wp-lightbox-host--gallery\"><a class=\"wpcp-wp-lightbox-image-link\" data-wpcp-wp-lb-image=\"1\" href=\"https:\/\/utw-piotrkow.pl\/wputw\/wp-content\/uploads\/2023\/01\/Wyklad-A.Warchulinska22101401.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" data-id=\"601\" src=\"https:\/\/utw-piotrkow.pl\/wputw\/wp-content\/uploads\/2023\/01\/Wyklad-A.Warchulinska22101401.jpg\" alt=\"\" class=\"wp-image-601\" srcset=\"https:\/\/utw-piotrkow.pl\/wputw\/wp-content\/uploads\/2023\/01\/Wyklad-A.Warchulinska22101401.jpg 800w, https:\/\/utw-piotrkow.pl\/wputw\/wp-content\/uploads\/2023\/01\/Wyklad-A.Warchulinska22101401-300x200.jpg 300w, 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